This program is designed for students with a passion for gastronomy and oenology, who wish to develop their expertise in these fields while acquiring skills in management and business administration.
The master’s Gastronomy and oenology combines applied management course with practical workshops, providing a sensory experience of the wine and food professions. Designed with the support of top professionals from the most prestigious Parisian houses, this program is designed for those with a passion for the sector, to help you achieve your professional and personal goals.
Master's
Gastronomy and oenology
Master's in
Food and beverage
The course program introduces the gastronomy and oenology sector, while reviewing the marketing fundamentals needed to explore it. Theoretical knowledge, such as the history of gastronomy and oenology, economics, and consumer behavior, is complemented by practical modules on tasting and complete website creation.
A trip to Champagne is organized to immerse students in the heart of this French tradition envied the world over.
All the knowledge needed to set up a business is covered, enabling students to develop a professional project formalized in a professional thesis.
A trip to Champagne is organized to immerse students in the heart of this French tradition envied the world over.
All the knowledge needed to set up a business is covered, enabling students to develop a professional project formalized in a professional thesis.
Professional projects
Write a two-year professional dissertation on your corporate experience and future career goals.
Details ↓
1st year
Creation of a pre-professional dissertation focusing on a contextual analysis of the current professional environment, a study of the company's environment and organization, and finally the detection of bottlenecks or problems which will lead to a proposed research methodology for the following year (minimum 40 pages excluding appendices + 30-minute oral presentation).
2nd year
Creation of a professional thesis based on the elements prepared in the first year, and proposal of an action plan to optimize, improve or repair a problem situation in a sustainable way. Students with an entrepreneurial spirit may choose to work on their own personal project (minimum 60 pages excluding appendices + 45-minute oral presentation).
Students are also assessed by written exams at the end of the year.
Key points
- Intercultural management
- Purchasing management
- Sales strategy
- History of gastronomy and wine
- Tasting theory and practice
- Customer experience
- Luxury tourism
- Merchandising
- E-marketing
- Communication
- Geopolitics of luxury
- Upscale and mass-market
- Financial analysis
- Air ethics
- Catering and entrepreneurship
- Trends and innovations
- Starting a business
- WSET level II in English
- Project management
Job opportunities
- Project Manager
- Marketing Manager
- Product Manager
- Sommelier
- Entrepreneurship
- Press relations officer
- Area Manager
- Communications Manager
Length of course per year
Certification
« Manager de développement commercial » (Business development manager)
Certification registered at level 7 in the Répertoire National des Certifications Professionnelles (RNCP- French registry for professional certifications), by decision of France Compétences dated February 9, 2024, delivered by Talis Compétences & Certifications.
Admission
Accessible after successful completion of three years of academic studies.
– Parallel admission possible in second year depending on application.
CV – Cover letter – Thoughts on one of the curriculum themes – Application file
The program is aimed at students who already have a strong taste for oenology and gastronomy, as well as basic knowledge in these two highly rigorous fields.
The program has been designed to meet the needs of students with a desire to set up their own businesses and projects but is also ideally suited to young people wishing to specialize and work in the sector’s leading companies.
Rigorous, organized, people-oriented and persevering profiles will find their place here.
Interested by this course ?
Complete our admission application form.