Luxury marketing - Ecole Conte

Ecole Conte | Grande Arche - 1 parvis de la Défense - 92044 Paris - La Défense | 01 43 07 04 13


The educational focus of this course is to turn students into luxury industry professionals through gaining experience in the sector.

The course is based on general marketing training, along with a specialist focus on luxury sectors. The course is characterised by a dual creative and managerial approach.

‘Luxe à la française’ – French-style luxury – is founded on expertise that is the envy of the entire world. Many opportunities exist in the sector both in France and abroad, and that’s why our specialist teachers have a particularly international mindset. The skills acquired on this course can be enhanced by embarking upon any of three other training programmes available at the Collège de Paris: the Ms Luxury and Fashion Management course, the Luxury food and wine management course, or the Hotel and Tourism management course.

The programme can be taken as a full-time course, or can be interspersed with work placements (professional training contract).


Qualification registered at the French national directory of professional certifications by governmental decree of 7 July 2017, and published in the official parliamentary gazette on 19 July 2017, issued by the organisation for the Collège de Paris.

Level II(Fr) / level 6 (eu)

Key points of programme

  • Applied marketing in the fashion and luxury sector
  • Applied communication in the fashion and luxury industry
  • International communication strategy in the luxury industry
  • Web and community management
  • Business and economic philosophy
  • Staff management
  • Interculutural Management
  • Commercial business action planning
  • Service mangement and budgeting
  • Basics of Human Rersources management
  • Introduction to digital retouching
  • Business creation in the fashion and luxury sector
  • Specialist English


  • Product manager
  • Business manager
  • Customer service / relation manager
  • Commercial manager
  • Customer marketing manager
  • Marketing manger
  • Sales floor manager

Admission procedure

Educational level required: Baccalaureat

Overview of administrative file: academic transcript, CV, cover letter and so on

  • Creative file: optional
  • Consideration of a luxury-related topic (20 to 30 lines on, for example, an exhibition, a brand, or a product range)

Applicants should have an interest in current design issues, as well as societal and global issues across all domains.

to register for


Please complete our application form
Application for admission