Our Ms is intended for students from all backgrounds, already graduated of 4 years of university studies or more, wishing to start an international career. This training is open to French and foreign students. Inside this cultural mix, learn the intercultural codes and manage a team anywhere in the world by adapting to local ways of life and mentalities.
This training provides the foundation for a high-flying career in international marketing. We chose to offer a specialization in food and beverage management, which are fully part of our knowledge. As a very dynamic and lucrative sector, this expertise is a great opportunity. Our degree will give you the skills and practical experience you need to pursue projects with international organizations in these fields.
State certified degree:
« Operational Unit Manager »
STUDY UNIT 1 – Management
Team and project Management applied
Project management fundamentals and tools applied
Geopolitics of catering, hotels & tourism
STUDY UNIT 2 – Enterprise
Team recruitment applied to F&B / T&H
Negotiation and sales strategy
Cost and budget management
STUDY UNIT 3 – Digital & Marketing
Digital marketing project applied to F&B / T&H
International marketing applied to F&B / T&H
Consumer behavior analysis
Purchase capability for business IT systems (reservation, F&B management, CRM)
STUDY UNIT 4 – Beverage
History of Wine and Wines of the New World
Wine and Champagne communication
Wine and Spirits marketing
STUDY UNIT 5 – Food
History of Gastronomy
STUDY UNIT 6 – Professional training
French as a foreign language
Program given as an indication. Ecole Conte will be able to adapt it according to the requirements of the professional world.
• Academic level required: 180 ECTS credits or 3/4 years of university studies
• English level required: IELTS (6), TOEFL (78), TOEIC (750)
• Start of classes: February or September.
• Duration of training: two semesters.
to register for