This program is designed for students with a passion for gastronomy and oenology, who wish to develop their expertise in these fields while acquiring skills in management and business administration.
The master’s Food and beverage management combines applied management course with practical workshops, providing a sensory experience of the wine and food professions. Designed with the support of top professionals from the most prestigious Parisian houses, this program is designed for those with a passion for the sector, to help you achieve your professional and personal goals.
Master's in Food and beverage management
Master's in
Food and beverage management
The course program introduces the gastronomy and oenology sector, while reviewing the marketing fundamentals needed to explore it. Theoretical knowledge, such as the history of gastronomy and oenology, economics, and consumer behavior, is complemented by practical modules on tasting and complete website creation.
A trip to Champagne is organized to immerse students in the heart of this French tradition envied the world over.
All the knowledge needed to set up a business is covered, enabling students to develop a professional project formalized in a professional thesis.
Skills blocks
- Draw up the company’s sales strategy
- Design a sales action plan
- Manage omnichannel sales strategy
- Manage sales teams
General training objectives
The sales development manager designs and implements the company’s sales strategy to develop sales, expand the distributor network, attract and retain customers, and ensure that sales and margin targets are met. In doing so, it relies on the expected effects of marketing policy, particularly in terms of brand awareness and the adaptation of product ranges to customer and consumer expectations. Whether the offer of goods or services is mass-market, targeted or specific, he analyzes and optimizes the quality of customer relations and services to make them a decisive factor in value creation. Supervising and fine-tuning the various stages of the customer journey in conjunction with the marketing function, he/she ensures that the sales strategy is consistent with the company’s general policy, its orientations and the data resulting from monitoring and field studies. He/she is also the guarantor of the continuous improvement of processes to consolidate business development, sales and market share gains.
Pedagogical methods
- Face-to-face classes with small class sizes
- Tutorials in small groups
- Fictitious projects in the form of Business or Serious Games
- Masterclasses and workshops with industry professionals
- Learning expeditions abroad
Evaluation methods
- Case studies
- Re-enactment of professional situations
Professional projects
Write a two-year professional dissertation on your corporate experience and future career goals.
Details ↓
1st year
Creation of a pre-professional dissertation focusing on a contextual analysis of the current professional environment, a study of the company's environment and organization, and finally the detection of bottlenecks or problems which will lead to a proposed research methodology for the following year (minimum 40 pages excluding appendices + 30-minute oral presentation).
2nd year
Creation of a professional thesis based on the elements prepared in the first year, and proposal of an action plan to optimize, improve or repair a problem situation in a sustainable way. Students with an entrepreneurial spirit may choose to work on their own personal project (minimum 60 pages excluding appendices + 45-minute oral presentation).
Students are also assessed by written exams at the end of the year.
Key points
- Intercultural management
- Purchasing management
- Sales strategy
- History of gastronomy and wine
- Tasting theory and practice
- Customer experience
- Luxury tourism
- Merchandising
- E-marketing
- Communication
- Geopolitics of luxury
- Upscale and mass-market
- Financial analysis
- Air ethics
- Catering and entrepreneurship
- Trends and innovations
- Starting a business
- WSET level II in English
- Project management
Job opportunities
- Project Manager
- Marketing Manager
- Product Manager
- Sommelier
- Entrepreneurship
- Press relations officer
- Area Manager
- Communications Manager
Length of course per year
Certification
« Manager de développement commercial » (Business development manager)
Certification registered at level 7 in the Répertoire National des Certifications Professionnelles (RNCP- French registry for professional certifications), by decision of France Compétences dated February 9, 2024, delivered by Talis Compétences & Certifications. CODE NSF : 312
Admission
Accessible after successful completion of three years of academic studies.
– Parallel admission possible in second year depending on application.
CV – Cover letter – Thoughts on one of the curriculum themes – Application file
The program is aimed at students who already have a strong taste for oenology and gastronomy, as well as basic knowledge in these two highly rigorous fields.
The program has been designed to meet the needs of students with a desire to set up their own businesses and projects but is also ideally suited to young people wishing to specialize and work in the sector’s leading companies.
Rigorous, organized, people-oriented and persevering profiles will find their place here.
Interested by this course ?
Complete our admission application form.